How to Sell a Home by Owner: Three Shades of Staging Your House for Sale in Boise
Turn on any popular home network channel on cable TV and you’ll always stumble upon a program about “staging.” Often times, you’re advised to re-arrange your furniture, pick a soothing color palette and put away the family photos to make your Boise home sell faster and for more money. Sound too “frou-frou” to be true?
We’re here to tell you that it’s actually not – the soft and decorative side of staging is backed by hard facts. The bottom line is that staging is more than an exercise in tasteful interior design…it is a business decision that can have a huge impact on your financial return and timeline.
We’re going to get into the theories surrounding staging and go into specifics concerning such approaches as soft staging and full staging, while also offering some eye-opening statistics that compare the differences between staged and non-staged homes.
THE THEORY OF STAGING
In the first part of our analysis, we’re going to begin by looking at the core of the staging theory. Some homes sell for a better price when staged, but there are those who don’t believe it’s worth the cost to hire a staging company or rent out furniture for the home-selling process. From our experience, we can tell you that staging offers two formidable benefits:
- It makes a listed property feel more like “home.”
- It makes the move-in and move-out process much simpler as opposed to hiring full-service furniture movers.
What is Staging, and Will it Help Sell Your House?
Let’s say your property has been on the market for a few weeks and you’ve experienced zero viewings while asking “how do I sell my Boise home?” and, what’s worse, zero offers. If your house isn’t selling or you’re not receiving the right offers, it may be a result of this common misstep: A lot of properties out there – and we know from hands-on experience – are cluttered, messy or filled with mismatched, off-putting furnishings.
What do we mean by cluttered? We don’t necessarily refer to the possibility that they may be filled with hordes of boxes or crates of vinyl records from the 80s – rather, what we’re referring to are surfaces filled with magazines or books, shoes scattered in the hallways and cereal boxes and Tupperware taking over kitchen countertops. We’ve seen children’s paintings – as proud as their parents may be of them – sloppily attached to refrigerators, family photos in nearly every room and modern art pieces next to family heirlooms.
We understand that it’s very difficult to detach yourself from your own home and notice the clutter and mismatch for what they are unfortunately it is the first thing a potential buyer will see.
Home staging (also referred to as interior styling by some home buying companies) is designed to show off your property in its best possible light; before the professional photographer comes in to snap dramatic pictures, a team of interior stylists will come to your property and optimize its appearance through furniture, mirrors, artwork and soft furnishings – while also “staging” items to appear more “dramatic” and “model-like.”
These professionals will ensure your property looks impersonal yet stylish, so it will appeal to the maximum number of potential buyers.
Taking into consideration the latest explosion of demographics in the so-called “millennial” sector – a group that routinely favors “experiences” over anything else – it’s important to note that younger buyers today, in particular, are looking buy into a “lifestyle experience,” so it’s vital that they can envision themselves living in and “experiencing” the property. This is precisely why it’s imperative that you take down the little one’s drawings, remove family photos and replace them with neutral pieces and ensure the property is furnished.
Staged Homes Sell for Eight (8)-Percent More Than Non-Staged Homes
“Bare” properties usually struggle to sell quickly, so we advise that you enlist the help of a home staging agency to fill the home with furniture and make it appear “move-in-ready.”
Staged homes don’t just secure more viewings and offers, they also command a higher asking price – in fact, our research shows that they sell for a significant eight (8)-percent more than homes that aren’t staged.
TYPES OF STAGING AND OPTIONS
If you’ve ever walked through a staged home, you’d know it – such a property has been setup in a layout that appeals to the highest number of potential buyers, often times boasting furniture, décor, paintings and general decorations to make the living space much more appealing and “warm.” Before we get into the two major types of staging, let’s take a brief look at the “doing nothing at all” approach.
One of the biggest drawbacks of selling an empty home is that it does not provide that same “warm, fuzzy feeling” that a staged home does. When deciding whether to sell your Boise home empty or staged, you need to keep this in mind.
Another major negative of selling a vacant home is that photos will divulge that the house is empty and not lived in; this, unfortunately, can potentially lead to break-ins and vandalism. Yet another drawback of selling an empty home is the reality that defects often stand out more than in an occupied or staged home – indeed, while it’s important to disclose known issues with the prospective future buyer, defects such as little scratches on a floor will stand out more in an empty home than they would in a staged variant.
When selling a home that is empty, it’s also possible that buyers will perceive they can buy the home for less than market value because the seller is desperate to unload the property; this is a common thought process of buyers that often leads to a “low ball” offer in real estate.
2. Soft Staging
Soft staging is a lesser-known version of home staging, possessing the same concept as traditional home staging but without the furniture. Artwork and accessories that complement the home are brought in to make it feel warmer and more inviting, with these decorative additions having a big impact on a home buyer’s psychology.
Here are the primary benefits of soft staging:
- It’s budget-friendly
- It makes an empty home feel warmer and more inviting
- It helps define each room
One of the biggest downsides to an empty home is the lack of structure for each space; for many buyers, imagining how to use each spare bedroom or an awkward loft space can be overwhelming. Staging these areas – even with just a few accessories – can help “fill in the blanks.”
3. Full Staging
While it can cost several thousands of dollars to properly stage a home, this is money well-spent that will yield a return on your investment. We have helped homeowners clean up, rearrange and style their homes to command top price, and this can mean anything from putting extra books in storage to getting rid of moldy caulk in bathrooms to renting furniture to fill up “bare” spaces.
The goal with full staging is to make your home clean, organized and welcoming so potential buyers can envision living there. Believe us when we tell you that with the right staging, you can get close to your asking price.
HOME STAGING TO SELL: THE LATEST TECHNIQUES THAT REALLY WORK
Here’s the bottom line: Proper staging can help you sell your home faster and possibly for a higher price, and in recent years stagers have become even savvier at zeroing in on what buyers want. We spoke with home staging professionals to find out what works these days, from the tried and true basics to fresh ideas for prepping a home for a quick and profitable sale.
Whether you are planning to hire a pro or want to learn a few tricks to do it yourself, the following tips will get you up to speed on the latest techniques in staging to sell.
1.Find the Right Pros to Work With – The most important thing for homeowners to focus on is choosing a great realtor to represent them and to properly showcase their property with professional photos and staging suggestions.
2. Detach Yourself From Your House – We touched on this earlier, but it’s important to stress that the process of staging takes the focus of your home away from you and puts it on the potential new owners of your home.
3. Focus on the Front – Wondering where to begin when asking “How do I sell my Boise home fast?” Try sprucing up your home’s curb appeal; it’s a fact that buyers make up their mind in the first 30 seconds as they approach the front door, so clean it up, paint and update that old weathered light fixture.
4. Say Goodbye to Ugly – There is really no nice way to say it: We all have a few ugly bits in our homes, and it’s best to face the facts from the beginning. The good news: There are a plethora of quick fixes for your home’s trouble spots such as painting oak kitchen cabinets white, adding quartz or stone counters, removing dated wallpaper and paint and taking down dusty, dated window treatments.
HOW TO SELL A HOME BY OWNER: IN CONCLUSION
There should be no forgotten spaces in any house for sale. It’s all about square-feet, so put every closet and nook to work by fitting in smart furniture or storage and your space will not only seem larger but more appealing and usable to potential buyers. We always tell homeowners that we want the buyers to feel that they could drop their bags and move right in.
Home buying companies like Northwest Home Buyers can be the potential buyer of your Boise home – give us a call today to find out more about the myriad of ways we can help you.
If you find yourself facing foreclosure and unable to find tenants or maybe just inherited a home, in any case, we can help you sell your home in Boise in 7-10 days. If you’re thinking of selling and are exploring your options, consider selling directly to us.
Call our team at (208) 214-3365
If you don’t want to go through the hassle and headache of selling to the market, then we might be able to help. We’ll give you a quick call once we find out a bit more about your property in Idaho, and make you an offer on your home the same day.